LinkedIn profile optimization · for founders
Your profile is the first thing buyers check. Let's make it earn the reply.
Before anyone replies, connects, or buys, they read your profile. I rebuild it top to bottom: headline, about, featured, experience, and positioning around your market and expertise, so it works like a landing page, not a resume.
Standalone project, or included free in every retainer.
Sound familiar?
A weak profile quietly kills good opportunities.
Your headline is just your job title, so it says nothing about who you help.
Your about section is a list of roles, not a reason for anyone to trust you.
People land on your profile ready to be convinced, and quietly leave unconvinced.
You have real credibility, but the profile buries it under corporate phrasing.
You are about to run content, and great posts die on a weak profile.
Plenty of people search profile fixes long before they are ready for full ghostwriting. If that is you, this is exactly the right place to start.
What a profile makeover includes
Every inch of your profile, rebuilt to convert.
Not a polish. A rebuild, section by section, around the founder's market and expertise.
The most-read line, fixed
Your headline is the line everyone sees. We make it say what you do, who you do it for, and why it matters, in one scannable sentence.
A story, not a CV
Rewritten to read like a narrative with a clear point of view, not a chronological list of jobs. This is where trust is actually won or lost.
Proof, right up top
Curated so your best work, results, or content sits front and centre. Visitors see credibility before they even start to scroll.
Outcomes over duties
Reframed around results and expertise instead of job descriptions, so even a five-second skim signals you are the real thing.
The through-line that ties it together
Everything points at the market you serve and the expertise you own, so the right person instantly understands why you are worth their time.
The details that signal serious
Banner, skills, and the small touches that quietly tell a visitor this person means business, all dialed in to match the rest.
The receipts · one founder, ten months
40 posts. One a week. Here's what they did.
The entire input:/1 post a week/40 weeks/no ads, no pods, no AI
| Metric | Month 0 | Month 10 |
|---|---|---|
| Post views | ~10 a month | 1,000,000+total impressions |
| Profile views | a handful | 3,000+every month, from buyers & peers |
| Followers | ~300 | 4,000+and still climbing |
| Inbound | silence | Weekly DMsfrom people who already trust him |
Averaged out, that is roughly 25,000 views per post, from a profile that used to get ten. Same person, same expertise. It just finally got put into words.
The expertise was always there. Publishing it weekly, to the right people, is the whole trick. It's the same system I'd run for you.
The setup
Pick the pace that fits. I handle the rest.
It starts with a full profile makeover.
Great content dies on a weak profile. So before a single post goes out, I rebuild yours top to bottom, so by the time we publish, it already looks like someone worth following.
Two sharp posts a week. For founders who want to show up consistently without living on the feed.
- 8 posts a month, written and edited in your voice
- Monthly strategy and topic planning
- You approve before anything posts
The full presence, fully managed. Enough volume to build real momentum and get discovered in your space.
- 20 posts a month, everything in Steady, plus:
- Deeper planning and content themes
- Targeted audience growth with the people you sell to
- A monthly review of what's working
Every plan covers the full format mix: text posts, single-image posts, carousels, and articles.
Got something more bespoke in mind? Let's talk.
One call. I learn your voice, your positioning, and the takes you'll be known for.
Voice notes, half-ideas, a rant between meetings. Messy is fine. Silence is fine too: I can write from your niche alone.
Polished, on-voice posts land for your review every week, whether you sent fuel or not.
Nothing goes live without your yes. Once it's live, I put it in front of the right people.
Not quite your niche?
Ready for more than a profile? Here is the ongoing work.
LinkedIn Personal Branding for B2B Founders
Real authority and trust, minus the influencer act.
See this page For SaaS foundersLinkedIn Content Strategy for SaaS Founders
Content that builds trust, explains product thinking, and supports sales.
See this page For technical foundersLinkedIn Content for Technical Founders
Deep insight, made readable without dumbing it down.
See this pageFair questions
Asked before you had to ask.
Can I get just the profile, without the ongoing content?
Yes. Profile optimization is available as a standalone project. It is also included free in every content retainer, so if you upgrade later, you never pay for it twice.
What exactly do you rework?
Headline, about, featured, experience, banner, skills, and the positioning that ties them all together around your market and expertise.
Why does the profile matter so much?
Because it is the page people check before they decide to trust you. A weak profile means a lost opportunity, no matter how good your posts are.
Will it sound like me?
Yes. I write every section in your voice, and you approve all of it before anything goes live on your profile.
What does it cost?
The makeover is included in both retainer plans. As a standalone project, reach out through the form below and I will scope it for you.
Start with a free audit
Let me show you, not tell you.
I'll audit your profile, show you exactly what to fix, and send 3 post angles pulled from your actual expertise. You'll see how I think before we ever talk money.
- A profile teardown with specific, honest fixes
- 3 post angles from your expertise
- Free, no pitch, no commitment